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ABOUT UPTROOP
UpTroop gives every agent in financial services, insurance and lending the daily, personal coaching that only the best managers give, in the language they sell in, and shows leaders who is ready before the customer conversation.
14,000
frontline users on UpTroop
11+
languages live in production
3–5 min
of practice a day, on WhatsApp
4 weeks
paid pilot to get started
WHY WE EXIST
I have spent my working life in sales, first carrying a number and then as a founder. One thing never changed: a team is only as good as the manager in front of it.
The best managers know each person on their team. They play the tough customer before the real one does, hear the moment someone hesitates, and coach that person on that exact gap, in the language they sell in.
But the best manager can only be in one place at a time. Everyone else gets a classroom induction, a module to complete and a refresher once a quarter. In field teams that hire every month and sell in many languages, that gap shows up at the customer's doorstep.
UpTroop is my answer to one question: how do you clone the effectiveness of your best manager, with that level of personal attention, for every agent, every day?
SHEETAL ARORA, FOUNDER & CEO
The best managers play the difficult customer before the real one does. UpTroop turns your product notes, objections and disclosure rules into role-plays an agent can practise every day.
Great coaching is personal. Every response gets specific feedback, and practice is matched to the agent's role, product, level and language, not one module for everyone.
A great manager can tell you who to send to the next customer. UpTroop gives every leader that view: readiness by agent, branch and region, traced back to what was actually said.
WHAT WE BELIEVE
They come from years on the sales floor, not from a training catalogue.
People get better by saying the words out loud, not by watching another video. A few minutes of real practice a day does more than a day in a classroom.
Field agents live on their phones. UpTroop runs on WhatsApp, Microsoft Teams and Slack, with no new app to install and no login to remember.
A completion record tells you a module was opened. Leaders need to know whether the agent can handle the customer. That is what we measure.
Customers are won in Hindi, Marathi, Tamil and many more. Agents practise and are scored in the language they actually sell in.
WHERE WE ARE TODAY
Our first NBFC enterprise rollout was with IIFL, now 14,000 users across 8 Indian languages. Today UpTroop works with banks, NBFCs, insurers and collections teams, and we are backed by IIM Bangalore's NSRCEL, IIM Lucknow, NASSCOM and TiE.
READINESS
84% · Strong
Branch relationship manager · gold loan hesitation. The customer stalls: “I need it for a short period, let me think about it.”
“That makes sense. Short tenure is exactly what this is built for. Your gold stays insured with us, and you can close early with no penalty.”
Acknowledged the hesitation before pitching
Named the safety of the pledged gold and the early-closure term
Did not ask for a next step before closing the conversation
Meena · Marathi · 2 min 45 sec · 8 turns
FOUNDER & CEO
A sales leader and founder, Sheetal started UpTroop to give every frontline agent the coaching only the best managers give. She works closely with sales, distribution and training leaders in banks, NBFCs and insurers to turn learning into readiness on the ground.
LinkedIn →
CHIEF TECHNOLOGY OFFICER
Vijay leads technology at UpTroop, building reliable, enterprise-grade AI that simulates real customer conversations, evaluates every response and gives feedback agents can act on. A tech leader turned entrepreneur, he enjoys solving complex systems problems.
LinkedIn →
ADVISORS
STRATEGY ADVISOR
Member of the Governing Board of TiE Bangalore and Founder & CEO of Lodestar Career Guidance. Co-founded MeritTrac, the testing and assessments company, and led it as COO and later CEO.
LinkedIn →
GTM ADVISOR
Global Sales Leader for Insurance Software and BPS at DXC Technology. Previously SVP Sales & Marketing at Benefitfocus and SVP & GM at Iron Mountain, and an advisor to startup CEOs on go-to-market strategy.
LinkedIn →
GTM ADVISOR
Large Deal Lead at DXC Technology and Founder & General Partner of ZHC Capital Fund. A senior partner and board member at Tholons, he has led revenue teams for AI-driven software companies as an interim CRO.
LinkedIn →
FINANCIAL PLANNING & MODELLING ADVISOR
Co-Founder & Managing Partner at Growth Factors, advising banks, NBFCs and fintechs on digital and AI strategy. A Stanford Seed consultant, startup mentor and TiE Bangalore charter member.
LinkedIn →IN THE NEWS
In September 2026, UpTroop was one of 18 Indian DeepTech startups on Nasscom's 20-day InnoTrek USA programme, from New York to San Francisco. Along the way we pitched at the Consulate General of India in New York, visited the Consulate in San Francisco, and met enterprise teams at Cognizant, Snowflake, SAP, KPMG and Nagarro.
Nasscom's release naming the 18 startups, including UpTroop. 30 September 2026.
Read on PR NewswireThe same coverage on Benzinga. The release was also carried by TheStreet, Washington City Paper and about 200 other outlets.
Read on BenzingaSEE IT ON YOUR OWN PRODUCT NOTES
In 15 minutes, we turn one of your product notes or SOPs into scored practice live on the call, and show you the readiness view your managers would see.