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New reps know the product — but struggle with live objections, pricing conversations, and discovery depth.
Each rep explains value differently, leading to confused prospects and lost deals.
“We’re evaluating other vendors.”; “Your pricing is high.” Reps freeze or discount too early.
Workshops and LMS modules don’t prepare reps for real customer conversations.
Leaders track pipeline — but don’t know who is actually ready to handle high-stakes conversations.
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